ETS to Unveil TOEFL Search Engine next week
ETS, the creator of the TOEFL test, and Hobsons, the leader in recruitment, communication, and student success solutions for colleges and universities, have announced to showcase the much anticipated TOEFL Search Service, an online tool connecting higher education institutions with prospective international students from around the world at the NAFSA 2012 Annual Conference & Expo as more than 8,000 international education professionals convene in Houston next week,though, TOEFL Search Service will officially be launched only in July 2012.
The TOEFL Search Service is the first tool to tap TOEFL test-taker data for student recruitment purposes.It will offer admissions officials access to an expanding database of more than 200,000 recent TOEFL test takers who have opted in to learn more about higher education opportunities abroad. Admissions officers can search the user-friendly database using up to 26 criteria to customize results and connect with potential targeted applicants. Major features of the service, which will be powered by Hobsons, include:
Web-based search capabilities that can be automated to secure real-time data about prospective students, driving timely and accurate recruitment decision-making
Data that easily integrates with leading campus management systems, enabling easy electronic, print or telephone contact with potential students, streamlining outreach efforts
Insight into the applicant pool by customizing search results by an institution's preferred criteria, such as country or region of the world, TOEFL scores, planned level of study, planned date of enrollment, or desired field of study to ensure recruitment efforts map directly to enrollment goals.
Source :http://www.marketwatch.com
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