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IIM Ahmedabad has become the first IIM in the country to launch its own Business Books series. The book launch ceremony was held on December 11, 2010 at the B-school campus as part of the inaugural day events of the IIMA Golden Jubilee Celebrations.

The books, published in association with Random House India, are written by IIMA faculty and cater to general Indian readers in the Indian business context. The books are based on facts, research and examples that are powerfully positioned with a clear Indian focus.

The four business books are: ‘Managers Who Make a Difference’ by T.V. Rao, ‘Business and Intellectual Property’ by Anurag K. Agarwal, ‘Strategies for Growth’ by Atanu Ghosh, and ‘The Persuasive Manager’ by M.M. Monippally.

With anecdotes and experiences of well-known managers in the industry, ‘Managers Who Make a Difference’ discusses the essential facets of management. It delves into how people skills can be developed and how competences in others can be identified and nurtured. It provides useful tips on how to create an effective team that adheres to existing systems.

‘Business and Intellectual Property’ explores the future of intellectual property in the era of a rapidly changing business environment. It explores contemporary business affairs and strategies in the context of national laws and trade agreements as well as patents, copyrights and trademarks. It discusses how some of the world’s biggest brands like Coke, MGM and 20th Century Fox manage disputes and protect themselves in this context.

‘Strategies for Growth’ offers interesting insights into how the avenues of growth can be explored in the Indian context. It draws in on the experiences and expansion strategies that are devised and applied by companies like Bharti Airtel, Amul and Infosys.

‘The Persuasive Manager’ argues compellingly that strategic communication lies at the core of business leadership. Using interesting examples from real life, the book helps managers to understand what lies at the crux of persuasion and how they can adapt their managerial strategy around this key theme to inspire trust and deliver excellence.

The IIM Ahmedabad Business Books endeavor to disseminate knowledge to executives and general readers across the different fields of management. With a wealth of information and contemporary Indian backdrop, the books from the faculty of IIM Ahmedabad are essential for students, professionals, managers and educators.